【Chiikawa × Sanrio】 Cute meets cute! The ultimate combination! Here are the popular goods from the Chiikawa × Sanrio character collaboration!

【Kyomugurumi】 A face that's looking upward at an angle is just too cute! A must-see for Sumikko Gurashi & RILAKKUMA fans!

【FANS】A Mysterious Brand Releasing Uniquely Cute Plushies You Never Knew You Needed! Can't Help but Do a Double Take at Prize Merch Brand FANS' Adorable Lineup!

【Yumemiushi】Plushies of nudibranchs that look like sweets! The colorful and incredibly cute Yumemiushi merchandise is very popular!

【Chiikawa & Sumikko Gurashi】Collaborating with Japan's Cuteness One After Another! Adorable Original Collab Merch from Hankyu Railway in Western Japan!

【Baskin-Robbins Collaboration】 Limited Edition Ice Cream Merchandise Now Available in Japan! Adorable New Sumikko Gurashi Merch Has Arrived!