Kawaii Articles
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ăIchiban KujiăA full lineup of sweets merchandise from Morinaga & Co., a sweets manufacturer loved in Japan! Delicious-looking designs with tons of practical and cute small items! Ichiban Kuji x Morinaga & Co. makes its debut!2026-07-13 Saori
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ăHello Kitty Collaborationă Matching overalls and ribbons are so cute! Collaboration merchandise between Hello Kitty and the popular Japanese picture book "The Bears' School" has officially launched!2026-07-10 Saori
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[Chiikawa] New limited-edition accessories as cute as sweets are here! The Chiikawa x Q-Pot. accessory collaboration is released, coloring your daily life like sweets with necklaces, earrings, bag charms, and more!2026-07-09 Saori
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ăKyoikubangumiăA non-existent âeducational programâ became so popular that it turned into a merchandise lottery! New items from the Animae Kuji x Educational Program collaboration are hereâhidden with eerie secrets, it shouldn't exist... but it does!2026-07-08 Saori
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ăSanrioă The 2026 popularity vote has finally been decided! This yearâs No. 1 winner is... that famous puppy character!2026-07-07 Saori
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ăChiikawa BakeryăMomonga and Furuhonya (Kani-chan) newly added to the lineup! Adorable new releases like plushies, cups, and stickers wearing bakery outfits are now available!2026-07-06 Saori
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[Chiikawa] Huh? What was I doing??? A slightly unusual mascot that got a hangover after getting drunk has appeared! Chiikawa x Hangover Mascot!2026-07-03 Saori
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ăKanaheiă Piske and Usagi wander into the world of dim sum!? Packed with Asian-taste goods like tableware, pouches, and meat bun plushies! The Kanahei x Yurutto Dim Sum Series has arrived!2026-07-02 Saori
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ăSanrio Charactersă A special unit formed only by rabbit characters is born!? A new unit, Cheeristails, based on the concept of âtaking a step forward together with four tails,â has newly arrived!2026-07-01 Saori
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ăStitchă Always together! Everywhere together! Packed with original design goods exclusive to Ichiban Kuji! Plushies, mini-figures, keychains, and moreâStitch's new merchandise lottery is officially announced!2026-06-30 Saori
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ăChiikawaăSomehow they got tipsy!? A mysterious tree fruit (?) also comes with the keychainâChiikawa x A Little Tipsy Keychain makes its debut!2026-06-29 Saori
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ămofusandă It's summer! It's the ocean!! It's cute sharks!! A new merchandise theme turning the Same-nyan cats enjoying the sea into goods! mofusand x BORDSHARK is confirmed for release!2026-06-26 Saori
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ăSumikko Gurashiă Wearing scarves for an emotional reunion! The gentle, warm, and cute merchandise theme capturing the moment Tokage and its mother meet! Sumikko Gurashi x A Sparkling Night with Tokage and Its Mother theme is now available!2026-06-25 Saori
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ămofusandăGreat transformation into cute Shiba Inus! Two luxurious varieties make their debut: a brown Shiba Inu carrying a furoshiki cloth, and a black Shiba Inu with a walking leash! mofusand x Shiba Inu Nyan Mascot makes its debut!2026-06-24 Saori
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ăNagano CharactersăIt's finally here! A nearly life-sized doll! A too-cute seal squishy plush toy makes its debut! Nagano Characters Seal Fuwa-Zuchi Hugging Plush Toy is now available for pre-order!2026-06-23 Saori
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ăNagano's CharactersăThose muscles, so intensely proud. Fans don't even know the details of the character, but the too-beautiful physical beauty captivates the viewers! The Muscle Ranch mascot from Nagano's Characters has arrived!2026-06-22 Saori
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ămofusandăA major transformation into delicious Japanese wagashi!? Cats have hopped into taiyaki, dorayaki, and even a cup of delicious green tea! The mofusand x Mofusando keychain has arrived!2026-06-19 Saori
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ăMOTHER 2ăYou can actually use all kinds of goods like this and that!? The plump Mr. Saturn plush toy is so cute! The second volume of the new Ichiban Kuji MOTHER 2 is here, highly popular for its great designs!2026-06-18 Saori
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ăDisney x Ichiban KujiăLimited-design goods featuring special outfits exclusive to this Ichiban Kuji are released! Full of figures and small items that recreate famous scenes from Disney movies!2026-06-17 Saori
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ăChiikawaăâBoiled Eggâ, âFukujinzukeâ, and âRakkyoâ! Chiikawa and friends transform into classic Japanese curry ingredients! It might make your curry taste even more delicious! Chiikawa x Curry Accompaniments BIG Plushies are here!2026-06-16 Saori