Kawaii Articles
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[Chiikawa] That Character and This One Too!? They’ve All Turned into Adorable Babies! Packed with Brand-New Designed Goods—Chiikawa Baby is Here!2025-09-12 Saori
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[Sumikko Gurashi] Cute Ghosts and Mysterious Ghosts Galore! A Goods Theme Released to Celebrate the 10th Anniversary—Ghost Night Park is Packed with Adorable Items!2025-09-11 Saori
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[RILAKKUMA] Always Together Like Your Little Family. Adorable New Goods Theme Inspired by Pets Waiting at Home—RILAKKUMA × Always With Series Debuts!2025-09-10 Saori
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【Chiikawa】 Based on the 2025 Birthday Illustration! A Usagi Mascot Wrapped in Cabbage is Now Available from the New Chiikawa Baby Goods Series!2025-09-09 Saori
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【RILAKKUMA】 A Fluffy and Fun Goods Theme Enjoying a Relaxed Marché! Popular Past Goods Are Getting Re-noticed! RILAKKUMA x Rilakkuma Marché Goods are Now Available!2025-09-08 Saori
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[Sumikko Gurashi] A Delicious and Fruity Secret Vacation!? A Cute Goods Theme Featuring Penguins Enjoying Their Holiday—The Penpen Fruit Vacation Theme Arrives!2025-09-05 Saori
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[San-X] Rilakkuma and Sumikko Gurashi Characters in a Dream Collaboration with the World-Famous Painter!? Van Gogh Exhibition × San-X Characters Collaboration Goods Are Now Available!2025-09-04 Saori
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[mofusand] Not a Plushie, Yet Skyrocketing in Popularity! With an Adorable Design Loved by Cat Lovers and mofusand Fans Alike! The mofusand × Diner Acrylic Door Plate Arrives!2025-09-03 Saori
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【mofusand】 Now in the Trendy Japanese Organdy Shoulder Bag Style! Three New Bags with a Cute, Sheer Look Are Here! mofusand × Organdy Shoulder Bag!2025-09-02 Saori
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[mofusand] Stylish & Cute with a Sheer Look! A Unique Candy-Themed Pouch Has Arrived! mofusand × Candy Pouch!2025-09-01 Saori
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【mofusand】 Cool & Cute! The New Diner Kitchen Motif Goods Theme Features “Leather Jacket Nyan” & “Cream Soda Nyan”!2025-08-29 Saori
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【mofusand】 Adorable American-style design! A slightly retro and stylish look that’s perfect for the kitties! The new goods theme mofusand × Diner has arrived!2025-08-28 Saori
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【RILAKKUMA】 From the past to the future! With gratitude, just for you!! Celebrating RILAKKUMA’s 20th anniversary with the special goods theme, RILAKKUMA × Smile Happy for You!2025-08-27 Saori
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【Sumikko Gurashi】A special goods theme celebrating the 10th anniversary! When they wandered into a mysterious land, they somehow fit right in!? Anniversary goods theme: Wonderland Sumikko is here!2025-08-26 Saori
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【RILAKKUMA】 A Bunch of Cute Goods Inspired by Retro Japanese Public Baths! Enjoy a Relaxing Bath with Cats! RILAKKUMA × Nekoneko-no-Yu Now Available!2025-08-25 Saori
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【Sumikko Gurashi】 Welcome to the kingdom of foods that dream of being eaten someday!? A little bittersweet but fancy and cute! The goods theme Sumikko Gurashi × Food Kingdom is now available!2025-08-21 Saori
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【Sanrio characters】 The Too-Cute Combo of Flowers × Bunny! Colors, Ear Size, and Shape Differ Slightly by Character! Sanrio characters × Flower Bunny Plushies are Here!2025-08-20 Saori
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【RILAKKUMA & Sumikko Gurashi】 Feeling Extra Fluffy and Soft~? A New Series Full of Smiles and Healing Vibes: Honyagurumies Are Here!2025-08-19 Saori
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【Chiikawa】Those Goggles Look a Bit Tight......? But Who Cares! A Summer-Style Usagi Plush Wearing Swim Goggles! Goggles Usagi Mascot Appears!2025-08-19 Saori
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【Sanrio Characters】 Adorable Sanrio Characters Appear in Fluffy Bunny Costumes! Hats, Ribbons, and Other Accents Make Them Even Cuter! Sanrio Characters × Fluffy Bunny Plushies Are Here!2025-08-18 Saori