Hello everyone! I'm Saori from Kawaii Republic!

Today! An Ichiban Kuji for a delicious and cute sweets manufacturer that Japan is proud of makes its brand-new debut! Everyone... maybe you have eaten the sweets released by this manufacturer before~?

【Ichiban Kuji】A full lineup of sweets merchandise from Morinaga & Co., a sweets manufacturer loved in Japan! Delicious-looking designs with tons of practical and cute small items!
Ichiban Kuji x Morinaga & Co. makes its debut!

Kyoro-chan, Hi-Chew, and more! A cute merchandise lottery depicting characters from the popular sweets manufacturer Morinaga & Co., which also sells its products overseas, begins its rollout!

Speaking of Morinaga & Co., it is a representative Japanese sweets manufacturer established around 1949! Not limiting themselves to things like chocolate, they release numerous sweets loved across a wide range of age groups that are easy to eat and delicious! I think Hi-Chew holds the highest recognition particularly overseas, but do any of you recognize the sweets packages turned into merchandise here~?

Blankets heavily featuring Choco Balls, accessories themed after the sweets, and more—there is tons of merchandise incorporating the designs of Morinaga & Co.'s popular sweets! For those who have eaten Hi-Chew or other treats, please do check out the items from this Morinaga & Co. Ichiban Kuji!