[San X] Articles
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[San-X] Sumikko Gurashi, Rilakkuma, and more! Beloved characters all gather together! The dream collaboration of San-X characters has become merchandise — introducing “San-X Universe” Vol.1 new theme, San-X Town!2026-06-03 Saori
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[Sumikko Gurashi] Reunited with the Usagi Meister! Let's all cast a cute spell together and try to make our wishes come true! The Sumikko Gurashi × Usagi no Fushigi na Omajinai theme is now available!2026-06-01 Saori
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[Magical Chiikawa] Even Yoroi-san gets a magical transformation! Wrapped in a pink wand, skirt, and ribbons, he's ready to fight alongside the girls! Magical Chiikawa x Pochette no Yoroi-san version has arrived!2026-05-14 Saori
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[Sumikko Gurashi] Sneaking around and moving fast!? Transformed into ninjas after practicing! Sumikko Gurashi x Ninja theme goods have arrived!2026-04-30 Saori
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[RILAKKUMA] They’ve become Little Red Riding Hood, Snow White, and Cinderella! Episodes based on fairy tales are likely to air in the anime! The RILAKKUMA x Fairy Tale merchandise theme is now available!2026-03-19 Saori
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[Sumikko Gurashi] Two ”Shippo” open a cute diner-style cafe! The Sumikko Gurashi goods theme ”Shippozu Diner,” featuring them in adorable aprons, is now available!2026-03-13 Saori
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[RILAKKUMA] An anniversary goods theme celebrating the 10th debut anniversary has arrived! The star is Chairoikoguma! The ”Chairoikoguma no Kumakyun Days” theme is here!2026-03-12 Saori
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[Sumikko Gurashi] A timid and cute Tanuki chef makes his debut! New goods themed after a forest restaurant, ”Tanuki's Manmaru Restaurant,” are now open!2026-02-16 Saori
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【RILAKKUMA】 It’s somehow simple, cute, and fluffy!! Everyone is smiling and so adorable! The new goods series ”Yuruyuru Pokapoka” from RILAKKUMA has arrived!!2026-02-13 Saori
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[Sumikko Gurashi] Everyone looks cute in little bird style! Sumikko Gurashi x Minna de Kotorikko theme, which also had a merchandise rollout in Ichiban Kuji and more, is here!2026-01-15 Saori
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[RILAKKUMA] What if everyone was a baby......? Cute goods combining baby-likeness and bunny-likeness are now available! Introducing the RILAKKUMA x Usausa Baby theme!2025-12-24 Saori
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[Sumikko Gurashi] First IchibanKuji goods released! A cute goods series themed around a good night's sleep, Sumikko and a Night's Rest (Sumikko to yoru no hitoyasumi), is here!2025-12-22 Saori
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[Sumikko Gurashi] Everyone in matching blue outfits! Palm-sized plush toys are here! The Sumikko Gurashi Collection Christmas 2025 has arrived!2025-12-02 Saori
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[Sumikko Gurashi] Everyone in Pajamas for a Sleepover! Their Snuggling Sleep is Too Cute! The Sumikko Gurashi × Issho ni Otomarikai (Sleepover Party) Theme is Here!2025-11-27 Saori
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[NEW San-X CHARACTER] One of the six new characters who will bear the future of San-X! Share the little joys found in busy days with a hamster! Mainichi Hamuchima debuts!2025-11-24 Saori
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[RILAKKUMA] Everyone looks adorable in Christmas style! Super cute mini plushies wearing matching capes and hats! Introducing the Honey Forest Christmas Palm-sized Plushies!2025-11-21 Saori
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[RILAKKUMA] Not just bags, but pens and scrunchies are all fluffy! A fluffy body will warm up your daily life! Introducing BASIC RILAKKUMA BOA ITEMS!2025-11-11 Saori
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[Sumikko Gurashi] Let's all fix the important stuffed toy! The fluffy and super cute merchandise theme, Shirokuma's Handmade Stuffed Toy Theme, is now available!2025-11-06 Saori
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[Sumikko Gurashi] Let's Go to Nursery School, Everyone! Playing on the Playground Equipment is Super Cute! The New Goods Theme, Minikko Hoikuen (Minikko Nursery School), is Now Available!2025-11-03 Saori
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[ Sumikko Gurashi ] Along with Rilakkuma, the Sumikko Characters Transform into Sushi Too! So Popular, the Second Series is Here! Sumikko Gurashi × Itsu Demo Osushi Goods Series Vol. 2!2025-10-17 Saori