【RILAKKUMA】Celebrating Chairoikoguma's 10th anniversary! Super-cute new anniversary merch is coming! Featuring the Chairoikoguma-exclusive "Chairoikoguma Marche" theme & upcoming POP UP Shop!
【RILAKKUMA】Celebrating Chairoikoguma's 10th anniversary! Super-cute new anniversary merch is coming! Featuring the Chairoikoguma-exclusive "Chairoikoguma Marche" theme & upcoming POP UP Shop!
2026-08-17

Hello everyone~! I'm Saori from Kawaii Republic!

This time! Special goods expansion & POP UP shop holding decided for that character who reached their 10th anniversary this year! The figure smiling happily is so cute! It's this child's anniversary shop~!
【RILAKKUMA】Celebrating Chairoikoguma's 10th anniversary! Super-cute new anniversary merch is coming! Featuring the Chairoikoguma-exclusive “Chairoikoguma Marche” theme & upcoming POP UP Shop!
Celebration - 10th anniversary of appearance! Chairoikogumarche, expanding anniversary goods featuring only Chairoikoguma that are too cute, newly appears!

The protagonist this time is Chairoikogumarche, a 10th anniversary goods theme for Chairoikoguma, who boasts invincible cuteness even in the anime version currently broadcasting! ...It's already been 10 years, whenever I look, being mischievous is super cute!

This time goods featuring only Chairoikoguma are expanding, so the familiar keychains with plushies are also Chairoikoguma specifications! Surprisingly, there are also flower-shaped elongated plushies...

Stationery, notebooks, cute pens, etc., plenty of mini goods that let you take Chairoikoguma along even at work or at the company! For people who love Chairoikoguma, it has become a goods theme with a dream-like large number of items, so please check out the new release page of Chairoikogumarche, wrapped in this fluffy and cozy cuteness!
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