[San-X] Sumikko Gurashi, Rilakkuma, and more! Beloved characters all gather together! The dream collaboration of San-X characters has become merchandise — introducing “San-X Universe” Vol.1 new theme, San-X Town!
[San-X] Sumikko Gurashi, Rilakkuma, and more! Beloved characters all gather together! The dream collaboration of San-X characters has become merchandise — introducing “San-X Universe” Vol.1 new theme, San-X Town!
2026-06-03

Hello everyone~! This is Saori from Kawaii Republic!

“Actually, in 2026, the company behind so many beloved character franchises seems to have created a wonderful new universe! Since it says ‘Vol.1,’ it sounds like there will be lots more releases to come~!
[San-X] Sumikko Gurashi, Rilakkuma, and more! Beloved characters all gather together!
The dream collaboration of San-X characters has become merchandise — introducing “San-X Universe” Vol.1 new theme, San-X Town!
Sumikko Gurashi, Rilakkuma, and so many more!
The dream universe where San-X characters all gather together — San-X Universe merchandise officially begins in 2026!

Wooooow! So cute! If you can name every single character shown here, you’re definitely a true Kawaii enthusiast......! So anyway, it looks like San-X Universe, the dream collaboration project where characters released by San-X all gather together, officially started this March! In the past, San-X crossovers usually involved only one or maybe two series at most, but this time it’s incredible! So many adorable characters are freely crossing over and appearing together!
~ San-X Town Theme ~
Through the magical power of San-X fairies, a place called San-X Town was created where characters can cross beyond the boundaries of their own worlds and live happily as themselves together.

So this time, the merchandise lineup is packed with tons of characters all in one place! Alongside familiar stationery items, there are also bags, mirrors, and lots more decorated with adorable San-X characters — making them super fun just to look at!

There are also acrylic stands recreating scenes from the key visual, plus plush badges too! The acrylic stands are especially cute because they’re absolutely packed with lots of different characters all on one stand! Even the bases are wonderfully fancy and adorable!

As I mentioned earlier, this is officially labeled Vol.1, so it looks like even more collaboration-themed merchandise will continue to be released in the future! So definitely keep checking out these dream crossover goods featuring all your favorite San-X characters together!
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