【Sanrio characters】 A collaboration between Japan's popular singer Ado and an adorable character, Adorozatorumary!

2023-10-02

Hello everyone. Today, I would like to introduce a character born from a collaboration between a famous Japanese singer and a well-known character company. I'm Boss from Kawaii Republic, and I quite like this singer's songs.

Ah! I might know that character! It's a pretty recent one, isn't it? I'm Saori from Kawaii Republic, and I have an inkling about this.

Exactly! She's pretty well-known among Japanese people, and those who love anime may have heard an anime theme song sung by her. This character was born from a collaboration with such a super famous singer!

【Sanrio characters】 A collaboration between Japan's popular singer Ado and an adorable character, Adorozatorumary!

What is Adorozatorumary?

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Adorozatorumary is a character born from a collaboration between the Japanese singer Ado and Sanrio.

This collaboration character between Sanrio and Ado debuted in April 2022.

As for its origin, the character was born from an egg discovered in a project (facility) called SANRIO LABO that started in February 2022, which hatched upon contact with a certain collaborator A.

To commemorate its birth, a collaboration café was first opened, and since then, it has been traveling freely around the country, much like a cat.

While its appearance is based on a cat, it is actually not a cat but an artificial creature of unknown origin, born from an experiment.
One of its features is that it has tear bags on its face, just like the singer Ado. It also has an unknown gender and, for some reason, it glows when listening to Ado's music.

Ado-San is incredibly popular right now, isn't she? Between singing anime theme songs and providing collaborative tracks with Japanese amusement parks, it feels like there's not a day that goes by without hearing her songs.

The opening theme song for 'SPY×FAMILY' Season 2, scheduled to air from October, has also been decided to be sung by her. Truly amazing!

And so, Adorozatorumary-Chan somewhat resembles the singer Ado-San, doesn't she? That's the idea, right?

Yes, that's right! She's still a very new character with limited merchandise, but the attention she's getting is phenomenal! If you've heard Ado-San's songs even outside of Japan, I'd love for you to check out Adorozatorumary-Chan's merchandise as well!