Hello everyone~!! This is Saori from Kawaii Republic!

Did you know that RILAKKUMA celebrated its 20th anniversary in 2023? It’s been a few years now, but back then, so many adorable goods were released~! I haven’t introduced them yet, so let me show you now!

In Japan now, adulthood is recognized at age 18, but when this goods theme was released, it was still 20 years old! So for Rilakkuma, turning 20 meant becoming a full-fledged adult, and that’s why a 'Coming-of-Age Ceremony' was held—thus the birth of the 'Celebration: Seikuma Ceremony'!

This goods theme isn’t just colorful—it also features patchwork designs that piece together memories from the past! Tons of characters appear, and you’ll find the number 20 hidden throughout to celebrate the 20th anniversary. These goods are packed with detail and perfect for an anniversary! Everything has been carefully crafted down to the tiniest parts, so please be sure to check them out!

I’m so glad I got to tell you about all these colorful and cute goods from the 20th anniversary! Let’s keep relaxing together and continue to be soothed by Rilakkuma’s cuteness!