Hello everyone~! This is Saori from Kawaii Republic!

Actually, in March 2023, RILAKKUMA celebrated its 20th anniversary...... Do you know what kind of goods theme was launched then? With gratitude, just for you!! It was such a heartwarming and happy theme~!

【RILAKKUMA】 From the past to the future! With gratitude, just for you!!
Celebrating RILAKKUMA’s 20th anniversary with the special goods theme,
RILAKKUMA × Smile Happy for You!

The 20th anniversary goods theme to celebrate 2023!
Everyone brings gratitude and presents to celebrate cutely together!
RILAKKUMA × Smile Happy for You is here!

Everyone looks so happy and adorable~! This theme shows Rilakkuma and friends preparing boxes full of gratitude, happiness, and lots of presents!

“Thank you for all the time we’ve spent together.
Please keep taking care of me from now on too!”
With these feelings, Rilakkuma and friends gathered in the honey forest.
They were so happy to spend time together again that they formed a circle, exchanged presents, and started dancing with joy♪ Everyone smiling, everyone happy. Now, come join them too!

There are so many goods with party and present motifs that perfectly fit this theme! The designs are colorful and festive, and it’s also nice to see so many different characters included! Watching RILAKKUMA and friends happily celebrating this big milestone—the 20th anniversary—makes me feel happy too!

So! Did you know that 2025 is actually RILAKKUMA’s 22nd anniversary year? Everyone, please make sure to check out this goods theme full of gratitude and happiness—RILAKKUMA × Smile Happy for You!