Hello everyone~! Saori here from Kawaii Republic!

Today I'm introducing the super popular 'The Evolution of Sumikko?' series from Japan! It gives you a strange little feeling while being ridiculously cute—and guess what? There’s a new line of goods out now~!

Today’s item is a keychain—but it also has a badge pin on the back! It’s a super useful and adorable type of merch! You can easily detach both the safety pin and the keychain, so you can carry it around or display it like a mini plush mascot!

How should I put it...... there’s something so cute about watching each stage of their evolution! It makes you want to collect more and more of them—it’s dangerously addictive! Seeing them before they become the familiar forms we know and love...... and then how they change—it’s just irresistible! Which character's evolutionary form is your favorite? Definitely check out all the little details and all the different merch in The Evolution of Sumikko!?