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【Sanrio】 A line-up of beloved characters adored by everyone from children to adults!

2023-07-19
Saori Saori
Sanrio , Pom Pom Purin , Cinnamoroll
boss/smile
Hello everyone. My favorite Sanrio character is Cinnamoroll (Cinnamon). I'm the Boss from Kawaii Republic.
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saori/high
Hello everyone! My favorite Sanrio character is Pom Pom Purin! I'm Saori from Kawaii Republic!
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boss
So! You who love Japan's Kawaii and are reading this article! Do you know what kind of company Sanrio is, which these famous characters belong to, and how it is recognized in Japan?

【Sanrio】 A line-up of beloved characters adored by everyone from children to adults! What is Sanrio, a content where many of Japan's Kawaii characters gather?

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What is Sanrio?

Sanrio (Sanrio Company, Ltd.) is a Japanese company established in 1960, engaging in the planning and sales of gifts, greeting cards, etc. It is famous for its business of deploying various cute character goods like Hello Kitty, and the total number of characters created to date exceeds 400. In addition to this, they also operate in film production, publishing business, and theme park management.
The company's philosophy is 'friendship for all', and with the vision of 'One World, Connecting Smiles.' in mind, they aim to create smiles for everyone and expand the circle of happiness through their content.
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What comes to mind when you think of Sanrio? This is the image that Japanese people have!

boss/smile
When I think of Sanrio, the first thing that comes to mind is Sanrio Puroland. It's an indoor theme park operated by Sanrio, and I've been there a few times to play!
saori
Puroland is not only beautiful on the outside, but the inside decoration was also pretty elaborate and cute! With attractions and shows, it was a place that both small children and adults could enjoy!
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boss/question
So, what would you imagine, Saori, if you were asked, 'What comes to mind when you think of Sanrio?'?
saori/smile
For me, when I think of Sanrio, I think of the character popularity vote! It's a festival in which all the Sanrio characters participate, held every year. In 2023 too, the results were announced in June and it was a big hit!
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Sanrio
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Out of the approximately 400 Sanrio characters, which one do you like the most?
From next time, we will thoroughly investigate the cute secrets of the characters who particularly attract attention!

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