Sanrio (Sanrio Company, Ltd.) is a Japanese company established in 1960, engaging in the planning and sales of gifts, greeting cards, etc. It is famous for its business of deploying various cute character goods like Hello Kitty, and the total number of characters created to date exceeds 400. In addition to this, they also operate in film production, publishing business, and theme park management.

The company's philosophy is 'friendship for all', and with the vision of 'One World, Connecting Smiles.' in mind, they aim to create smiles for everyone and expand the circle of happiness through their content.